"Worldwide Cheers, One City at a Time"
Challenge
Born as Paceville Pub Crawl, the main challenge was how to launch a brand new Pub Crawl in Malta.
Malta is a country located in the heart of the Mediterranean Sea. For that reason, it attracts over 1+ million people every year. We have decided to launch a brand new nightlife experience revisiting the concept of a Pub Crawl in a more curated and innovative way.
The main challenge was the competition in the event industry in Malta as well as another Pub Crawl on the island.
Goal
We did some intense market research, created an innovative way to propose a new Pub Crawl and crafted amazing ads.
Along with the creation of the whole naming, branding, and structuring of important parts of the event such as the HR and Logistics. We have thought about how to make it special, unique, and meaningful. The answer was our impeccable customer service, human resources choice, and how we marketed the product.
All of that with choosing only the top-tier venues in Paceville, Malta.